All Case Studies
Gig Economy

Rideshare driver recruitment at scale

How we built a TCPA-compliant pipeline delivering qualified rideshare driver leads across multiple cities.

35%

Cost reduction

3 days

Time to first lead

78%

Lead qualification rate

6+

Cities covered

The Challenge

Rideshare platforms face high driver acquisition costs, often spending $2,000-$5,000 per sign-up bonus. Traditional recruitment channels are expensive, slow, and non-compliant with TCPA regulations. The client needed a scalable way to generate qualified driver leads across multiple cities while maintaining strict consent documentation.

Our Solution

  • Built a multi-city landing page system with city-specific earnings data and requirements
  • Implemented TCPA-compliant consent tracking with append-only audit trail
  • Set up waterfall data enrichment for driver verification (license, insurance, PrDP)
  • Created AI-powered scoring to prioritize drivers most likely to complete onboarding
  • Configured real-time webhook delivery to client CRM for instant follow-up

Compliance

TCPAPOPIA

Channels

Landing PagesEmailWhatsAppSMS

Results

  • 35% reduction in cost per qualified driver lead compared to previous channels
  • 78% of delivered leads met all qualification criteria
  • First qualified leads delivered within 3 days of pipeline configuration
  • Zero compliance incidents across thousands of outreach touchpoints
  • Scaled from 1 city to 6+ cities without additional setup overhead

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